IDENTITY 品牌識別
Heniu Grill is a traditional barbecue restaurant in my hometown, Qiqihar, China, famous for its barbecue culture. However, with the urban convergence, fancy and decorated restaurants replaced the traditional casual and homemade style. What followed was the disappearance of the unique barbecue experience and culture. This brand is to commemorate the barbecue cultural history of this city and bring the summer feast back to the street.
Heniu Grill is a traditional barbecue restaurant in my hometown, Qiqihar, China, famous for its barbecue culture. However, with the urban convergence, fancy and decorated restaurants replaced the traditional casual and homemade style. What followed was the disappearance of the unique barbecue experience and culture. This brand is to commemorate the barbecue cultural history of this city and bring the summer feast back to the street.
︎ Heniu Grill 鶴牛燒烤
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