TYPOGRAPHY 字體排印
Once Upon A Time is always used as a conventional opening of a story. Here it is used to tell stories in an unconventional way. This publication is a documentation of a trip to the Chihuahuan Desert and a specimen poster collection of four experimental typefaces inspired by this desert trip. One side of each sheet tells the story of what we learned from this unique desert experience, and the other side shows using design as a response to environmental factors. The Desert environment is alien to most people, so this publication is dedicated to bringing familiarity to unfamiliarity while using the novel perspective to make a narrative in-between reality and illusionary unreality by using experimental typefaces to change the legibility.
Collaborator: Sabrina Ji (MFA, GD, 2022)
Photography: Zeyuan Ren (MFA, PHOTO, 2023)
Typeface: Inter, Valor
Once Upon A Time is always used as a conventional opening of a story. Here it is used to tell stories in an unconventional way. This publication is a documentation of a trip to the Chihuahuan Desert and a specimen poster collection of four experimental typefaces inspired by this desert trip. One side of each sheet tells the story of what we learned from this unique desert experience, and the other side shows using design as a response to environmental factors. The Desert environment is alien to most people, so this publication is dedicated to bringing familiarity to unfamiliarity while using the novel perspective to make a narrative in-between reality and illusionary unreality by using experimental typefaces to change the legibility.
Collaborator: Sabrina Ji (MFA, GD, 2022)
Photography: Zeyuan Ren (MFA, PHOTO, 2023)
Typeface: Inter, Valor
︎ Once Upon A Time 從前從前
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