CAMPAIGN
Identity system for Harbin Ice&Snow Festival. Inspiration comes from the fact that no snowflake is the same. Black and white versions are used to distinguish between daytime and nighttime activities.
︎ Harbin Ice&Snow Festival
BRAND IDENTITY
The Penrose provides an elegant sanctuary for those embracing a high-altitude lifestyle with sophistication. Designed for effortless comfort, it features resort-style spaces, revitalizing amenities, and breathtaking views that enhance every aspect of daily living.
Design at Neoscape.Inc
︎The Penrose | Snavely Group
BRAND IDENTITY
In 2025, I contributed to the visual development of 8300 Douglas, a transformative Dallas redevelopment led by Lincoln Property Company. Working closely with our interdisciplinary team, I helped shape a cohesive brand experience across identity, website design, print materials, and digital marketing.
Design at Neoscape.Inc
︎ 8300 Douglas | Lincoln Property Company
BRAND IDENTITY
In collaboration with the design team at Neoscape, I helped develop a bold and forward-thinking brand that reflects the company’s vision for creating innovative real estate destinations.
Design at Neoscape.Inc
︎ Karlin Real Estate
BRAND IDENTITY
At Neoscape, I served as the brand designer for The Stacks, a transformative multi-use destination in Washington, D.C. My role focused on developing a cohesive brand architecture that unified three distinct residential buildings into one immersive experience. By weaving the site’s industrial heritage into a modern visual identity, I helped create a "placemaking" strategy that attracted a diverse audience. This holistic brand system was instrumental in the project winning the 2025 NAIOP "Best of the Best – Building" and "Best Mixed-use Project" awards.
Design at Neoscape.Inc
︎ The Stacks | Akridge + National Real Estate Development
