CAMPAIGN
Identity system for Harbin Ice&Snow Festival. Inspiration comes from the fact that no snowflake is the same. Black and white versions are used to distinguish between daytime and nighttime activities.
︎ Harbin Ice&Snow Festival
BRAND IDENTITY
The Penrose provides an elegant sanctuary for those embracing a high-altitude lifestyle with sophistication. Designed for effortless comfort, it features resort-style spaces, revitalizing amenities, and breathtaking views that enhance every aspect of daily living.
Design at Neoscape.Inc
︎The Penrose | Snavely Group
BRAND IDENTITY
In 2025, I contributed to the visual development of 8300 Douglas, a transformative Dallas redevelopment led by Lincoln Property Company. Working closely with our interdisciplinary team, I helped shape a cohesive brand experience across identity, website design, print materials, and digital marketing.
Design at Neoscape.Inc
︎ 8300 Douglas | Lincoln Property Company
BRAND IDENTITY
A brand identity for Ribbon Reverie Creamery, bringing Rococo-inspired elegance into a contemporary gelato experience. Flowing ribbon forms, refined typography, and a restrained palette of soft neutrals, cocoa brown, and silver balance romance with modern sophistication across identity, packaging, and spatial touchpoints.
Design at Mercury Design
︎ Ribbon Reverie Creamery
DIGITAL MARKETING
A selection of social media posts created for lifestyle, real estate, and clean energy brands, including The Penrose, 8300 Douglas, Allston Labworks, and SmartFlower Solar.
Design at Neoscape.Inc