IDENTITY
Identity system for Harbin Ice&Snow Festival. Inspiration comes from the fact that no snowflake is the same. Black and white versions are used to distinguish between daytime and nighttime activities.
︎ Harbin Ice&Snow Festival
TYPOGRAPHY
Once Upon A Time is a documentation of a trip to the Chihuahuan Desert and a specimen poster collection of four experimental typefaces inspired by this desert trip. The Desert environment is alien to most people, so this publication is dedicated to bringing familiarity to unfamiliarity while using the novel perspective to make a narrative in-between reality and illusionary unreality by using experimental typefaces to change the legibility.
Collaborator: Sabrina Ji (MFA, GD, 2022)
Photography: Zeyuan Ren (MFA, PHOTO, 2023)
Typeface: Inter, Valor
︎ Once Upon A Time
IDENTITY
Identity system for the RISD Grad Show 2022 exhibition. The system was applied to a range of formats, including a website, various-sized posters and banners, print ads, digital ads, and social media campaigns.
Collaborator: Sabrina Ji (MFA, GD, 2022)
Website Link
︎ RISD GRAD SHOW 2022
TYPE DESIGN
In MiXeR, the fusion of uppercase and lowercase makes the alphabet alien yet highly readable. All the letter cases should have the same right of speaking in the same volume without losing the characteristic of each individual because the difference is allowed to exist. The new closed relationship, the intertwined structure that comes with the consonant voice of the new alphabet here, is a visual manifesto of our posthuman future.
Published by Draw Down
Trail fonts available
︎Middle Case | MiXeR
BRAND IDENTITY
AMH Design is a nationwide commercial interior design studio based in Boise, ID.
CREDITS
CD: Rodrigo L. | Neoscape. Inc
︎AMH DESIGN
