IDENTITY
Identity system for Harbin Ice&Snow Festival. Inspiration comes from the fact that no snowflake is the same. Black and white versions are used to distinguish between daytime and nighttime activities.
︎ Harbin Ice&Snow Festival
BRAND IDENTITY
The Penrose provides an elegant sanctuary for those embracing a high-altitude lifestyle with sophistication. Designed for effortless comfort, it features resort-style spaces, revitalizing amenities, and breathtaking views that enhance every aspect of daily living.
Design at Neoscape.Inc
︎The Penrose | Snavely Group
PUBLICATION DESIGN
Once Upon A Time is a documentation of a trip to the Chihuahuan Desert and a specimen poster collection of four experimental typefaces inspired by this desert trip. The Desert environment is alien to most people, so this publication is dedicated to bringing familiarity to unfamiliarity while using the novel perspective to make a narrative in-between reality and illusionary unreality by using experimental typefaces to change the legibility.
Collaborator: Sabrina Ji (MFA, GD, 2022)
Photography: Zeyuan Ren (MFA, PHOTO, 2023)
︎ Once Upon A Time
BRAND IDENTITY
"In collaboration with the design team at Neoscape, I helped develop a bold and forward-thinking brand that reflects the company’s vision for creating innovative real estate destinations."
Design at Neoscape.Inc
︎Karlin Real Estate
IDENTITY
Identity system for the RISD Grad Show 2022 exhibition. The system was applied to a range of formats, including a website, various-sized posters and banners, print ads, digital ads, and social media campaigns.
Collaborator: Sabrina Ji (MFA, GD, 2022)
Website Link
︎ RISD GRAD SHOW 2022
