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<channel>
	<title>ZengqiGuo</title>
	<link>https://guozengqi.com</link>
	<description>ZengqiGuo</description>
	<pubDate>Sun, 12 Apr 2026 04:33:48 +0000</pubDate>
	<generator>https://guozengqi.com</generator>
	<language>en</language>
	
		
	<item>
		<title>Harbin Ice&#38;Snow Festival</title>
				
		<link>https://guozengqi.com/Harbin-Ice-Snow-Festival</link>

		<pubDate>Fri, 25 Dec 2020 02:08:34 +0000</pubDate>

		<dc:creator>ZengqiGuo</dc:creator>

		<guid isPermaLink="true">https://guozengqi.com/Harbin-Ice-Snow-Festival</guid>

		<description>
	CAMPAIGN
Identity system for Harbin Ice&#38;amp;Snow Festival. Inspiration comes from the fact that no snowflake is the same. Black and white versions are used to distinguish between daytime and nighttime activities.&#38;nbsp;




	︎ Harbin Ice&#38;amp;Snow Festival&#38;nbsp;


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		<title>The Penrose</title>
				
		<link>https://guozengqi.com/The-Penrose</link>

		<pubDate>Fri, 03 Jan 2025 01:37:20 +0000</pubDate>

		<dc:creator>ZengqiGuo</dc:creator>

		<guid isPermaLink="true">https://guozengqi.com/The-Penrose</guid>

		<description>
	BRAND IDENTITYThe Penrose provides an elegant sanctuary for those embracing a high-altitude lifestyle with sophistication. Designed for effortless comfort, it features resort-style spaces, revitalizing amenities, and breathtaking views that enhance every aspect of daily living.
Design at Neoscape.Inc

	︎The Penrose &#124; Snavely Group


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	<item>
		<title>8300 Douglas</title>
				
		<link>https://guozengqi.com/8300-Douglas</link>

		<pubDate>Sun, 16 Nov 2025 03:04:48 +0000</pubDate>

		<dc:creator>ZengqiGuo</dc:creator>

		<guid isPermaLink="true">https://guozengqi.com/8300-Douglas</guid>

		<description>
	BRAND IDENTITY&#38;nbsp;In 2025, I contributed to the visual development of 8300 Douglas, a transformative Dallas redevelopment led by Lincoln Property Company. Working closely with our interdisciplinary team, I helped shape a cohesive brand experience across identity, website design, print materials, and digital marketing.
Design at Neoscape.Inc

	︎&#38;nbsp;8300 Douglas &#124; Lincoln Property Company


&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/32c33d8f83a09c9dc57b5c58d7a05989f616cde5d95d2e73b7e088934536c444/Untitled-design-4.gif" data-mid="240694292" border="0"  src="https://freight.cargo.site/w/1000/i/32c33d8f83a09c9dc57b5c58d7a05989f616cde5d95d2e73b7e088934536c444/Untitled-design-4.gif" /&#62;
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&#60;img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/565e644d1cf9e0eedf38af7092a02dd2aa7a6c6fd309daa63c0e65f08810f6a0/2025_09_12_8300Douglas_Scrim.jpg" data-mid="240694262" border="0"  src="https://freight.cargo.site/w/1000/i/565e644d1cf9e0eedf38af7092a02dd2aa7a6c6fd309daa63c0e65f08810f6a0/2025_09_12_8300Douglas_Scrim.jpg" /&#62;



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	</item>
		
		
	<item>
		<title>Karlin</title>
				
		<link>https://guozengqi.com/Karlin</link>

		<pubDate>Sat, 26 Jul 2025 22:42:41 +0000</pubDate>

		<dc:creator>ZengqiGuo</dc:creator>

		<guid isPermaLink="true">https://guozengqi.com/Karlin</guid>

		<description>
	BRAND IDENTITYIn collaboration with the design team at Neoscape, I helped develop a bold and forward-thinking brand that reflects the company’s vision for creating innovative real estate destinations.
Design at Neoscape.Inc

	︎ Karlin Real Estate



&#60;img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/473a8261191695f55fb1b6d87062035f9d7e227cf5868c0495b815088a7cea0b/2024_01_08_Karlin_CorporateRebrand_1920x1080_BusinessCards.jpg" data-mid="236294440" border="0"  src="https://freight.cargo.site/w/1000/i/473a8261191695f55fb1b6d87062035f9d7e227cf5868c0495b815088a7cea0b/2024_01_08_Karlin_CorporateRebrand_1920x1080_BusinessCards.jpg" /&#62;
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	<item>
		<title>The Stacks</title>
				
		<link>https://guozengqi.com/The-Stacks</link>

		<pubDate>Sun, 12 Apr 2026 04:33:48 +0000</pubDate>

		<dc:creator>ZengqiGuo</dc:creator>

		<guid isPermaLink="true">https://guozengqi.com/The-Stacks</guid>

		<description>
	BRAND IDENTITY&#38;nbsp;At Neoscape, I served as the brand designer for The Stacks, a transformative multi-use destination in Washington, D.C. My role focused on developing a cohesive brand architecture that unified three distinct residential buildings into one immersive experience. By weaving the site’s industrial heritage into a modern visual identity, I helped create a "placemaking" strategy that attracted a diverse audience. This holistic brand system was instrumental in the project winning the 2025 NAIOP "Best of the Best – Building" and "Best Mixed-use Project" awards.

Design at Neoscape.Inc

	︎ The Stacks &#124;&#38;nbsp; Akridge + National Real Estate Development

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&#60;img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/ef4686322f56032a0e7f1409deed47376f51769f8c067f70d1e9c84a8978e8e8/Colette_1920x10804.jpg" data-mid="247085520" border="0"  src="https://freight.cargo.site/w/1000/i/ef4686322f56032a0e7f1409deed47376f51769f8c067f70d1e9c84a8978e8e8/Colette_1920x10804.jpg" /&#62;




</description>
		
	</item>
		
		
	<item>
		<title>Social Media Post Selectio</title>
				
		<link>https://guozengqi.com/Social-Media-Post-Selectio</link>

		<pubDate>Thu, 18 Dec 2025 23:45:01 +0000</pubDate>

		<dc:creator>ZengqiGuo</dc:creator>

		<guid isPermaLink="true">https://guozengqi.com/Social-Media-Post-Selectio</guid>

		<description>
	DIGITAL MARKETINGA selection of social media posts created for lifestyle, real estate, and clean energy brands, including The Penrose, 8300 Douglas, Allston Labworks, and SmartFlower Solar.
Design at Neoscape.Inc

	︎&#38;nbsp;Social Media Content Creation Collection

    


</description>
		
	</item>
		
		
	<item>
		<title>Social Media Post Selectio copy</title>
				
		<link>https://guozengqi.com/Social-Media-Post-Selectio-copy</link>

		<pubDate>Thu, 12 Feb 2026 12:08:16 +0000</pubDate>

		<dc:creator>ZengqiGuo</dc:creator>

		<guid isPermaLink="true">https://guozengqi.com/Social-Media-Post-Selectio-copy</guid>

		<description>
	DIGITAL MARKETINGDesigned Instagram content for a premium outdoor brand, translating craftsmanship-driven brand identity into elevated, scroll-friendly social layouts.
Design at Neoscape.Inc

	︎ Walpole Outdoors

    


</description>
		
	</item>
		
		
	<item>
		<title>Once Upon A Time</title>
				
		<link>https://guozengqi.com/Once-Upon-A-Time-1</link>

		<pubDate>Tue, 12 Apr 2022 00:15:53 +0000</pubDate>

		<dc:creator>ZengqiGuo</dc:creator>

		<guid isPermaLink="true">https://guozengqi.com/Once-Upon-A-Time-1</guid>

		<description>
	PUBLICATION DESIGN
Once Upon A Time is a documentation of a trip to the Chihuahuan Desert and a specimen poster collection of four experimental typefaces inspired by this desert trip. The Desert environment is alien to most people, so this publication is dedicated to bringing familiarity to unfamiliarity while using the novel perspective to make a narrative in-between reality and illusionary unreality by using experimental typefaces to change the legibility.
Collaborator: Sabrina Ji (MFA, GD, 2022)
Photography: Zeyuan Ren (MFA, PHOTO, 2023)




	︎&#38;nbsp;Once Upon A Time


&#60;img width="8256" height="6192" width_o="8256" height_o="6192" data-src="https://freight.cargo.site/t/original/i/93800a3eb55e3a080c071505aa3347c1abb3d100bc562ff099461d06cabed875/csp5.jpg" data-mid="139382997" border="0"  src="https://freight.cargo.site/w/1000/i/93800a3eb55e3a080c071505aa3347c1abb3d100bc562ff099461d06cabed875/csp5.jpg" /&#62;
&#60;img width="8256" height="6192" width_o="8256" height_o="6192" data-src="https://freight.cargo.site/t/original/i/bee48fb050c2e3aefa98710b68828c2596d99a4b4f5b0093a0a3227cd45c9055/csp6.jpg" data-mid="139383469" border="0"  src="https://freight.cargo.site/w/1000/i/bee48fb050c2e3aefa98710b68828c2596d99a4b4f5b0093a0a3227cd45c9055/csp6.jpg" /&#62;
&#60;img width="8256" height="6192" width_o="8256" height_o="6192" data-src="https://freight.cargo.site/t/original/i/8e4aea45bf25431dda0789813290c9c9886d39d77105018c09d6c41f9a048960/csp7.jpg" data-mid="139383471" border="0"  src="https://freight.cargo.site/w/1000/i/8e4aea45bf25431dda0789813290c9c9886d39d77105018c09d6c41f9a048960/csp7.jpg" /&#62;
&#60;img width="8256" height="6192" width_o="8256" height_o="6192" data-src="https://freight.cargo.site/t/original/i/d6270fa75b7eeb8f124615ad2d2529660c4e4ba96ed8638f5f98fc34d61322f6/csp8.jpg" data-mid="139383473" border="0"  src="https://freight.cargo.site/w/1000/i/d6270fa75b7eeb8f124615ad2d2529660c4e4ba96ed8638f5f98fc34d61322f6/csp8.jpg" /&#62;
&#60;img width="8256" height="6192" width_o="8256" height_o="6192" data-src="https://freight.cargo.site/t/original/i/a4d50be9721c4f25a82279dfad2c2bc5d3f3c4fd187d7fce90537689d4109b05/csp9.jpg" data-mid="139383474" border="0"  src="https://freight.cargo.site/w/1000/i/a4d50be9721c4f25a82279dfad2c2bc5d3f3c4fd187d7fce90537689d4109b05/csp9.jpg" /&#62;
&#60;img width="8256" height="6192" width_o="8256" height_o="6192" data-src="https://freight.cargo.site/t/original/i/f1fe5920b20957c85559d0131d94466bceab794f8284b6cc4cdfd1be170c6795/csp1.jpg" data-mid="139382094" border="0"  src="https://freight.cargo.site/w/1000/i/f1fe5920b20957c85559d0131d94466bceab794f8284b6cc4cdfd1be170c6795/csp1.jpg" /&#62;
&#60;img width="8256" height="6192" width_o="8256" height_o="6192" data-src="https://freight.cargo.site/t/original/i/c573fab5718ca1c71eff3f803dd4985896b021fbffb4ca7719a9c69d567ce72e/csp4.jpg" data-mid="139382098" border="0"  src="https://freight.cargo.site/w/1000/i/c573fab5718ca1c71eff3f803dd4985896b021fbffb4ca7719a9c69d567ce72e/csp4.jpg" /&#62;
&#60;img width="8256" height="6192" width_o="8256" height_o="6192" data-src="https://freight.cargo.site/t/original/i/814d4046312a3ba2092b5665d5ebb0e167df5428269ec308c9426a13aafd8bee/csp10.jpg" data-mid="139383462" border="0"  src="https://freight.cargo.site/w/1000/i/814d4046312a3ba2092b5665d5ebb0e167df5428269ec308c9426a13aafd8bee/csp10.jpg" /&#62;
&#60;img width="8256" height="6192" width_o="8256" height_o="6192" data-src="https://freight.cargo.site/t/original/i/5003e3e2daa291438307fab0e8a992b701e6f978a43cfa8a5e39ecbcb6b16f09/csp2.jpg" data-mid="139382095" border="0"  src="https://freight.cargo.site/w/1000/i/5003e3e2daa291438307fab0e8a992b701e6f978a43cfa8a5e39ecbcb6b16f09/csp2.jpg" /&#62;
&#60;img width="8256" height="6192" width_o="8256" height_o="6192" data-src="https://freight.cargo.site/t/original/i/8506029b38a496418bf05a3c8e915316330fecb43a354f3760a9f815a3a6461c/csp3.jpg" data-mid="139382097" border="0"  src="https://freight.cargo.site/w/1000/i/8506029b38a496418bf05a3c8e915316330fecb43a354f3760a9f815a3a6461c/csp3.jpg" /&#62;


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	<item>
		<title>RISD Grad Show 2022</title>
				
		<link>https://guozengqi.com/RISD-Grad-Show-2022</link>

		<pubDate>Tue, 31 May 2022 17:55:07 +0000</pubDate>

		<dc:creator>ZengqiGuo</dc:creator>

		<guid isPermaLink="true">https://guozengqi.com/RISD-Grad-Show-2022</guid>

		<description>
	CAMPAIGN
Identity system for the RISD Grad Show 2022 exhibition. The system was applied to a range of formats, including a website, various-sized posters and banners, print ads, digital ads, and social media campaigns.
Collaborator: Sabrina Ji (MFA, GD, 2022)
Website Link






	︎ RISD GRAD SHOW 2022

&#60;img width="4000" height="2579" width_o="4000" height_o="2579" data-src="https://freight.cargo.site/t/original/i/f246d9879e0486099ea0fab8ae654a6b2f2547f1de86d8b1d118cb32a1fdf784/poster.jpg" data-mid="144189786" border="0"  src="https://freight.cargo.site/w/1000/i/f246d9879e0486099ea0fab8ae654a6b2f2547f1de86d8b1d118cb32a1fdf784/poster.jpg" /&#62;
&#60;img width="4000" height="2579" width_o="4000" height_o="2579" data-src="https://freight.cargo.site/t/original/i/457b09437acfa9cbea8db418aebe6ead4d30216920e651db25923454834440f0/exhibit-titlewall-copy.jpg" data-mid="144177296" border="0"  src="https://freight.cargo.site/w/1000/i/457b09437acfa9cbea8db418aebe6ead4d30216920e651db25923454834440f0/exhibit-titlewall-copy.jpg" /&#62;
&#60;img width="4000" height="2579" width_o="4000" height_o="2579" data-src="https://freight.cargo.site/t/original/i/41d10bdfda727a4417096ad70b28061a317ba1087c54233bf3644a8dd009f2d5/exhibit-titlewall-copy.jpg" data-mid="144189797" border="0"  src="https://freight.cargo.site/w/1000/i/41d10bdfda727a4417096ad70b28061a317ba1087c54233bf3644a8dd009f2d5/exhibit-titlewall-copy.jpg" /&#62;
&#60;img width="4000" height="2579" width_o="4000" height_o="2579" data-src="https://freight.cargo.site/t/original/i/d7d8fad0d56df3658c7a4387133e582ed639c238c1b838db8837d67262622c4c/22.jpg" data-mid="144580372" border="0"  src="https://freight.cargo.site/w/1000/i/d7d8fad0d56df3658c7a4387133e582ed639c238c1b838db8837d67262622c4c/22.jpg" /&#62;
&#60;img width="6000" height="6000" width_o="6000" height_o="6000" data-src="https://freight.cargo.site/t/original/i/08770eba29cbacc46bb521430c9149dd8a8edf7a2dd58533c92bb67c472c6139/Gradshow_Ins-01.png" data-mid="144580117" border="0"  src="https://freight.cargo.site/w/1000/i/08770eba29cbacc46bb521430c9149dd8a8edf7a2dd58533c92bb67c472c6139/Gradshow_Ins-01.png" /&#62;


</description>
		
	</item>
		
		
	<item>
		<title>Mixer</title>
				
		<link>https://guozengqi.com/Mixer</link>

		<pubDate>Tue, 28 Dec 2021 02:39:29 +0000</pubDate>

		<dc:creator>ZengqiGuo</dc:creator>

		<guid isPermaLink="true">https://guozengqi.com/Mixer</guid>

		<description>
	TYPE DESIGNIn MiXeR, the fusion of uppercase and lowercase makes the alphabet alien yet highly readable. All the letter cases should have the same right of speaking in the same volume without losing the characteristic of each individual because the difference is allowed to exist. The new closed relationship, the intertwined structure that comes with the consonant voice of the new alphabet here, is a visual manifesto of our posthuman future. Published by Draw DownTrail fonts available
	︎Middle Case &#124; MiXeR&#38;nbsp;

&#60;img width="2000" height="1297" width_o="2000" height_o="1297" data-src="https://freight.cargo.site/t/original/i/c26c4b15b91e543e594b4b2aca0bbe30ce8a6f7b126518895c776ecf9e550886/mixer-copy.jpg" data-mid="150597062" border="0"  src="https://freight.cargo.site/w/1000/i/c26c4b15b91e543e594b4b2aca0bbe30ce8a6f7b126518895c776ecf9e550886/mixer-copy.jpg" /&#62;
&#60;img width="3006" height="1950" width_o="3006" height_o="1950" data-src="https://freight.cargo.site/t/original/i/969aed03a18a67c52699b5aea389110d29d0c423273a290d6ef2aca7238175ea/mixer5.jpg" data-mid="134647560" border="0"  src="https://freight.cargo.site/w/1000/i/969aed03a18a67c52699b5aea389110d29d0c423273a290d6ef2aca7238175ea/mixer5.jpg" /&#62;
&#60;img width="3006" height="1950" width_o="3006" height_o="1950" data-src="https://freight.cargo.site/t/original/i/39c42cb52c528b80b95eb4be16b47bbd818f40914fa8c82b2e910feaf09f76eb/mixer6.jpg" data-mid="134647561" border="0"  src="https://freight.cargo.site/w/1000/i/39c42cb52c528b80b95eb4be16b47bbd818f40914fa8c82b2e910feaf09f76eb/mixer6.jpg" /&#62;
&#60;img width="3006" height="1950" width_o="3006" height_o="1950" data-src="https://freight.cargo.site/t/original/i/7d6c6faa0f3a19e2ec2393e9c5fb7dada9866b735c67e5cbf476769db95893cd/mixer9.jpg" data-mid="134647564" border="0"  src="https://freight.cargo.site/w/1000/i/7d6c6faa0f3a19e2ec2393e9c5fb7dada9866b735c67e5cbf476769db95893cd/mixer9.jpg" /&#62;
&#60;img width="3006" height="1950" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" data-src="https://freight.cargo.site/t/original/i/03740987719d2c2d574b90d1566969e3b755f74d6b34774a7d6834177a937b12/mixer11.jpg"&#62;


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