https://guozengqi.com ZengqiGuo Sun, 30 Aug 2026 23:44:10 +0000 https://guozengqi.com en https://guozengqi.com/Harbin-Ice-Snow-Festival Fri, 25 Dec 2020 02:08:34 +0000 ZengqiGuo https://guozengqi.com/Harbin-Ice-Snow-Festival CAMPAIGN Identity system for Harbin Ice&amp;Snow Festival. Inspiration comes from the fact that no snowflake is the same. Black and white versions are used to distinguish between daytime and nighttime activities.&nbsp; ︎ Harbin Ice&amp;Snow Festival&nbsp; <img width="6000" height="4000" width_o="6000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/7fefc9c8a723f01889935e2c79d7ff5ebb8f74f99ec963b635fb4fa5076937dd/33.jpg" data-mid="93048417" border="0" src="https://freight.cargo.site/w/1000/i/7fefc9c8a723f01889935e2c79d7ff5ebb8f74f99ec963b635fb4fa5076937dd/33.jpg" /> <img width="6000" height="4000" width_o="6000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/f41f2764d43d92fd7eee98c1de9cb2ab7e5198ee97fa90920e3e58819dcab54c/22.jpg" data-mid="93048416" border="0" src="https://freight.cargo.site/w/1000/i/f41f2764d43d92fd7eee98c1de9cb2ab7e5198ee97fa90920e3e58819dcab54c/22.jpg" /> <img width="6000" height="4000" width_o="6000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/34ed3cb82db3edf206b302dbc47f1d2c4b897e55dfc7dd06d7a174d5291bec81/44.jpg" data-mid="93048418" border="0" src="https://freight.cargo.site/w/1000/i/34ed3cb82db3edf206b302dbc47f1d2c4b897e55dfc7dd06d7a174d5291bec81/44.jpg" /> <img width="6000" height="4000" width_o="6000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/e98a21eb656b49a6588ab46e63a3e928bde829d39444417bbd8ca6c8ea1b9efa/11.jpg" data-mid="93048415" border="0" src="https://freight.cargo.site/w/1000/i/e98a21eb656b49a6588ab46e63a3e928bde829d39444417bbd8ca6c8ea1b9efa/11.jpg" /> <img width="6000" height="4000" width_o="6000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/7ec9eab0bd628a79dcb7c41c3388f2ff2d4a2486a11516771ebff9255bb95a09/06-Poster-Mockup.jpg" data-mid="135256266" border="0" src="https://freight.cargo.site/w/1000/i/7ec9eab0bd628a79dcb7c41c3388f2ff2d4a2486a11516771ebff9255bb95a09/06-Poster-Mockup.jpg" /> https://guozengqi.com/The-Penrose Fri, 03 Jan 2025 01:37:20 +0000 ZengqiGuo https://guozengqi.com/The-Penrose BRAND IDENTITYThe Penrose provides an elegant sanctuary for those embracing a high-altitude lifestyle with sophistication. Designed for effortless comfort, it features resort-style spaces, revitalizing amenities, and breathtaking views that enhance every aspect of daily living. Design at Neoscape.Inc&nbsp; ︎The Penrose | Snavely Group <img width="6000" height="3375" width_o="6000" height_o="3375" data-src="https://freight.cargo.site/t/original/i/249d9661174b608c3ccb566d8052d5034be8cbc535f4c01fbbb281877c9ce510/CoverTexture.jpg" data-mid="224075087" border="0" src="https://freight.cargo.site/w/1000/i/249d9661174b608c3ccb566d8052d5034be8cbc535f4c01fbbb281877c9ce510/CoverTexture.jpg" /> <img width="3360" height="1875" width_o="3360" height_o="1875" data-src="https://freight.cargo.site/t/original/i/708589a805d742848e152ab4d4641af0bf3970337ddce53c43fe83426c055f95/2024_08_21_Snavely_ThePenrose_BeautyShot_MockUps_Page_4.jpg" data-mid="224075155" border="0" src="https://freight.cargo.site/w/1000/i/708589a805d742848e152ab4d4641af0bf3970337ddce53c43fe83426c055f95/2024_08_21_Snavely_ThePenrose_BeautyShot_MockUps_Page_4.jpg" /> <img width="5040" height="2835" width_o="5040" height_o="2835" data-src="https://freight.cargo.site/t/original/i/030f57cf09bd93e17faf8704a5c37cb0505de53a74bab350b908c1642f8e3ab8/2024_08_21_Snavely_ThePenrose_BeautyShot_MockUps_Page_3.jpg" data-mid="224075186" border="0" src="https://freight.cargo.site/w/1000/i/030f57cf09bd93e17faf8704a5c37cb0505de53a74bab350b908c1642f8e3ab8/2024_08_21_Snavely_ThePenrose_BeautyShot_MockUps_Page_3.jpg" /> <img width="4115" height="2314" width_o="4115" height_o="2314" data-src="https://freight.cargo.site/t/original/i/e747eefef2cfb7071e391b9be514fb50fd3aaab0ea96dead9adb5208e8397ac5/Penrose_Carosel_Mockup-copy.jpg" data-mid="224075196" border="0" src="https://freight.cargo.site/w/1000/i/e747eefef2cfb7071e391b9be514fb50fd3aaab0ea96dead9adb5208e8397ac5/Penrose_Carosel_Mockup-copy.jpg" /> <img width="6000" height="3375" width_o="6000" height_o="3375" data-src="https://freight.cargo.site/t/original/i/3a84e6b8c0b7ca5ac91474b9da8447c116e879a1c308d9340d0cbadceba82722/Holding-and-Sitting-in-Sofa_v2.jpg" data-mid="224075088" border="0" src="https://freight.cargo.site/w/1000/i/3a84e6b8c0b7ca5ac91474b9da8447c116e879a1c308d9340d0cbadceba82722/Holding-and-Sitting-in-Sofa_v2.jpg" /> <img width="5958" height="3352" width_o="5958" height_o="3352" data-src="https://freight.cargo.site/t/original/i/3d2732fcbba412fb6225f7e7613745b8aff1a256743ff080906e1c1d78b1b2d3/Holding-6.jpg" data-mid="224075187" border="0" src="https://freight.cargo.site/w/1000/i/3d2732fcbba412fb6225f7e7613745b8aff1a256743ff080906e1c1d78b1b2d3/Holding-6.jpg" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/411e1de10a452065bc546302229e90284a4ad7fa77317ef4b6041746547f5196/Penrose_Website_Mockup.jpg" data-mid="224075201" border="0" src="https://freight.cargo.site/w/1000/i/411e1de10a452065bc546302229e90284a4ad7fa77317ef4b6041746547f5196/Penrose_Website_Mockup.jpg" /> <img width="6000" height="3375" width_o="6000" height_o="3375" data-src="https://freight.cargo.site/t/original/i/8000e1c9f4e6bf30831a87d63d2c21041dbf174bfc6c2c1c37757a93a13acc18/Penrose_eBlast_Mockup.jpg" data-mid="224075200" border="0" src="https://freight.cargo.site/w/1000/i/8000e1c9f4e6bf30831a87d63d2c21041dbf174bfc6c2c1c37757a93a13acc18/Penrose_eBlast_Mockup.jpg" /> <img width="9067" height="5100" width_o="9067" height_o="5100" data-src="https://freight.cargo.site/t/original/i/91af0cbd01b0e6f93bc02f429664ff4ce6591f9225177876b6137a9649fd5870/2024_08_21_Snavely_ThePenrose_BeautyShot_MockUps_Page_7.jpg" data-mid="224074851" border="0" src="https://freight.cargo.site/w/1000/i/91af0cbd01b0e6f93bc02f429664ff4ce6591f9225177876b6137a9649fd5870/2024_08_21_Snavely_ThePenrose_BeautyShot_MockUps_Page_7.jpg" /> https://guozengqi.com/8300-Douglas Sun, 16 Nov 2025 03:04:48 +0000 ZengqiGuo https://guozengqi.com/8300-Douglas BRAND IDENTITY&nbsp;In 2025, I contributed to the visual development of 8300 Douglas, a transformative Dallas redevelopment led by Lincoln Property Company. Working closely with our interdisciplinary team, I helped shape a cohesive brand experience across identity, website design, print materials, and digital marketing. Design at Neoscape.Inc ︎&nbsp;8300 Douglas | Lincoln Property Company <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/32c33d8f83a09c9dc57b5c58d7a05989f616cde5d95d2e73b7e088934536c444/Untitled-design-4.gif" data-mid="240694292" border="0" src="https://freight.cargo.site/w/1000/i/32c33d8f83a09c9dc57b5c58d7a05989f616cde5d95d2e73b7e088934536c444/Untitled-design-4.gif" /> <img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/d468342697d5714ce63d8c3601a575da7f580f1b3e938fb963cde6e7906643f8/2025_09_24_8300Douglas_Stationery.jpg" data-mid="240694259" border="0" src="https://freight.cargo.site/w/1000/i/d468342697d5714ce63d8c3601a575da7f580f1b3e938fb963cde6e7906643f8/2025_09_24_8300Douglas_Stationery.jpg" /> <img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/8a1cab3fb75ffa2f39ac3d87968cf30a7cd51f46783b9e18a343afb1a5e7bc83/2025_09_12_8300Douglas_Folder.jpg" data-mid="240694261" border="0" src="https://freight.cargo.site/w/1000/i/8a1cab3fb75ffa2f39ac3d87968cf30a7cd51f46783b9e18a343afb1a5e7bc83/2025_09_12_8300Douglas_Folder.jpg" /> <img width="4500" height="2532" width_o="4500" height_o="2532" data-src="https://freight.cargo.site/t/original/i/06cf1cf8e57a2224062b09eced90daccd98e944ddccfd19680e9805384d4b2ca/phone_mockup_5-copy.jpg" data-mid="240694295" border="0" src="https://freight.cargo.site/w/1000/i/06cf1cf8e57a2224062b09eced90daccd98e944ddccfd19680e9805384d4b2ca/phone_mockup_5-copy.jpg" /> <img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/4642ee94fbc5f352636263df1a120539e9a6edf630752b10ffcf86d3370d09c2/_1920x10804.jpg" data-mid="240694294" border="0" src="https://freight.cargo.site/w/1000/i/4642ee94fbc5f352636263df1a120539e9a6edf630752b10ffcf86d3370d09c2/_1920x10804.jpg" /> <img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/565e644d1cf9e0eedf38af7092a02dd2aa7a6c6fd309daa63c0e65f08810f6a0/2025_09_12_8300Douglas_Scrim.jpg" data-mid="240694262" border="0" src="https://freight.cargo.site/w/1000/i/565e644d1cf9e0eedf38af7092a02dd2aa7a6c6fd309daa63c0e65f08810f6a0/2025_09_12_8300Douglas_Scrim.jpg" /> https://guozengqi.com/Ribbon-Reverie-Creamery Sun, 30 Aug 2026 23:44:10 +0000 ZengqiGuo https://guozengqi.com/Ribbon-Reverie-Creamery BRAND IDENTITY&nbsp;A brand identity for Ribbon Reverie Creamery, bringing Rococo-inspired elegance into a contemporary gelato experience. Flowing ribbon forms, refined typography, and a restrained palette of soft neutrals, cocoa brown, and silver balance romance with modern sophistication across identity, packaging, and spatial touchpoints. Design at Mercury Design ︎ Ribbon Reverie Creamery <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/4c1ac45668d7f3cf6c0e016c0ff39ca96fa4fe4f01d30b1f924b7d4b114768f2/2.jpg" data-mid="251698401" border="0" src="https://freight.cargo.site/w/1000/i/4c1ac45668d7f3cf6c0e016c0ff39ca96fa4fe4f01d30b1f924b7d4b114768f2/2.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/af56743fba55d80b737fe34b5bc9fb1430a95f4e26b06f9ce6ac8b7ff52dba1d/4.jpg" data-mid="251698403" border="0" src="https://freight.cargo.site/w/1000/i/af56743fba55d80b737fe34b5bc9fb1430a95f4e26b06f9ce6ac8b7ff52dba1d/4.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/00be0dda553f24e88a52dd9d70cac6003d2d44773209fcbd7747fc4964250fd8/3.jpg" data-mid="251698402" border="0" src="https://freight.cargo.site/w/1000/i/00be0dda553f24e88a52dd9d70cac6003d2d44773209fcbd7747fc4964250fd8/3.jpg" /> https://guozengqi.com/Social-Media-Post-Selectio Thu, 18 Dec 2025 23:45:01 +0000 ZengqiGuo https://guozengqi.com/Social-Media-Post-Selectio DIGITAL MARKETINGA selection of social media posts created for lifestyle, real estate, and clean energy brands, including The Penrose, 8300 Douglas, Allston Labworks, and SmartFlower Solar. Design at Neoscape.Inc ︎&nbsp;Social Media Content Creation Collection https://guozengqi.com/Karlin Sat, 26 Jul 2025 22:42:41 +0000 ZengqiGuo https://guozengqi.com/Karlin BRAND IDENTITYIn collaboration with the design team at Neoscape, I helped develop a bold and forward-thinking brand that reflects the company’s vision for creating innovative real estate destinations. Design at Neoscape.Inc ︎ Karlin Real Estate <img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/473a8261191695f55fb1b6d87062035f9d7e227cf5868c0495b815088a7cea0b/2024_01_08_Karlin_CorporateRebrand_1920x1080_BusinessCards.jpg" data-mid="236294440" border="0" src="https://freight.cargo.site/w/1000/i/473a8261191695f55fb1b6d87062035f9d7e227cf5868c0495b815088a7cea0b/2024_01_08_Karlin_CorporateRebrand_1920x1080_BusinessCards.jpg" /> <img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/c7c01a7f061e12c6743202642db5952a09cebdcfddd6b621af1054754375503c/2024_01_08_Karlin_CorporateRebrand_1920x1080_Scrim.jpg" data-mid="236294441" border="0" src="https://freight.cargo.site/w/1000/i/c7c01a7f061e12c6743202642db5952a09cebdcfddd6b621af1054754375503c/2024_01_08_Karlin_CorporateRebrand_1920x1080_Scrim.jpg" /> <img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/ab6ae923385a69e09e6522e61ed3429262fe8950ede9e4117fc462bd673a133c/2024_01_08_Karlin_CorporateRebrand_1920x1080_Watterbottle_Shirt.jpg" data-mid="236294443" border="0" src="https://freight.cargo.site/w/1000/i/ab6ae923385a69e09e6522e61ed3429262fe8950ede9e4117fc462bd673a133c/2024_01_08_Karlin_CorporateRebrand_1920x1080_Watterbottle_Shirt.jpg" /> <img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/97152561bc7b231ada6cff32abb49f5c08ddbe0d8af1a7e4293c765d36cb717a/2024_01_08_Karlin_CorporateRebrand_1920x1080_SocialMedia.jpg" data-mid="236294442" border="0" src="https://freight.cargo.site/w/1000/i/97152561bc7b231ada6cff32abb49f5c08ddbe0d8af1a7e4293c765d36cb717a/2024_01_08_Karlin_CorporateRebrand_1920x1080_SocialMedia.jpg" /> https://guozengqi.com/The-Stacks Sun, 12 Apr 2026 04:33:48 +0000 ZengqiGuo https://guozengqi.com/The-Stacks BRAND IDENTITY&nbsp;At Neoscape, I served as the brand designer for The Stacks, a transformative multi-use destination in Washington, D.C. My role focused on developing a cohesive brand architecture that unified three distinct residential buildings into one immersive experience. By weaving the site’s industrial heritage into a modern visual identity, I helped create a "placemaking" strategy that attracted a diverse audience. This holistic brand system was instrumental in the project winning the 2025 NAIOP "Best of the Best – Building" and "Best Mixed-use Project" awards. Design at Neoscape.Inc ︎ The Stacks |&nbsp; Akridge + National Real Estate Development <img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/43b6214bfa41b1709edf93b4fbad2fa65cec00041a620f346c6ccf5b481500ba/Everly_1920x10802.jpg" data-mid="247085509" border="0" src="https://freight.cargo.site/w/1000/i/43b6214bfa41b1709edf93b4fbad2fa65cec00041a620f346c6ccf5b481500ba/Everly_1920x10802.jpg" /> <img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/ae680fa2c414e42b9bcbc92b0548d7ca964b4cdd16d67a5ddde76d916af9cba4/Everly_1920x10804.jpg" data-mid="247085511" border="0" src="https://freight.cargo.site/w/1000/i/ae680fa2c414e42b9bcbc92b0548d7ca964b4cdd16d67a5ddde76d916af9cba4/Everly_1920x10804.jpg" /> <img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/2d60444f35d40de891d9176ac545e799625537447a46b36c7ab054f1f2d39fec/Everly_1920x10803.jpg" data-mid="247085510" border="0" src="https://freight.cargo.site/w/1000/i/2d60444f35d40de891d9176ac545e799625537447a46b36c7ab054f1f2d39fec/Everly_1920x10803.jpg" /> <img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/7a0442005aab5621f5b12666ca5d3451e50e8d0bd207697077e3829b2cd39697/Byron_1920x10802.jpg" data-mid="247085513" border="0" src="https://freight.cargo.site/w/1000/i/7a0442005aab5621f5b12666ca5d3451e50e8d0bd207697077e3829b2cd39697/Byron_1920x10802.jpg" /> <img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/5b3c9a7909ad2d41c287b004abf72668b6ff6b6e26335b0148b2c267ae3e4cd0/Byron_1920x10803.jpg" data-mid="247085514" border="0" src="https://freight.cargo.site/w/1000/i/5b3c9a7909ad2d41c287b004abf72668b6ff6b6e26335b0148b2c267ae3e4cd0/Byron_1920x10803.jpg" /> <img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/206c4460d51d78e1f3ee96ba04f6d81b37a6fde5dae21f94e7bd7cf76e13eabb/Byron_1920x10804.jpg" data-mid="247085515" border="0" src="https://freight.cargo.site/w/1000/i/206c4460d51d78e1f3ee96ba04f6d81b37a6fde5dae21f94e7bd7cf76e13eabb/Byron_1920x10804.jpg" /> <img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/5834d016e2385d67a1aceaf84eff0ae206c37f5103c2416220eb8320c85ebecb/Byron_1920x10805.jpg" data-mid="247085516" border="0" src="https://freight.cargo.site/w/1000/i/5834d016e2385d67a1aceaf84eff0ae206c37f5103c2416220eb8320c85ebecb/Byron_1920x10805.jpg" /> <img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/4baaba4f9634f6d78194e50e927f00ef77994dd4f3e9f038d394118565650eda/Colette_1920x10802.jpg" data-mid="247085518" border="0" src="https://freight.cargo.site/w/1000/i/4baaba4f9634f6d78194e50e927f00ef77994dd4f3e9f038d394118565650eda/Colette_1920x10802.jpg" /> <img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/ef4686322f56032a0e7f1409deed47376f51769f8c067f70d1e9c84a8978e8e8/Colette_1920x10804.jpg" data-mid="247085520" border="0" src="https://freight.cargo.site/w/1000/i/ef4686322f56032a0e7f1409deed47376f51769f8c067f70d1e9c84a8978e8e8/Colette_1920x10804.jpg" /> https://guozengqi.com/RISD-Grad-Show-2022 Tue, 31 May 2022 17:55:07 +0000 ZengqiGuo https://guozengqi.com/RISD-Grad-Show-2022 CAMPAIGN Identity system for the RISD Grad Show 2022 exhibition. The system was applied to a range of formats, including a website, various-sized posters and banners, print ads, digital ads, and social media campaigns. Collaborator: Sabrina Ji (MFA, GD, 2022) Website Link ︎ RISD GRAD SHOW 2022 <img width="4000" height="2579" width_o="4000" height_o="2579" data-src="https://freight.cargo.site/t/original/i/f246d9879e0486099ea0fab8ae654a6b2f2547f1de86d8b1d118cb32a1fdf784/poster.jpg" data-mid="144189786" border="0" src="https://freight.cargo.site/w/1000/i/f246d9879e0486099ea0fab8ae654a6b2f2547f1de86d8b1d118cb32a1fdf784/poster.jpg" /> <img width="4000" height="2579" width_o="4000" height_o="2579" data-src="https://freight.cargo.site/t/original/i/457b09437acfa9cbea8db418aebe6ead4d30216920e651db25923454834440f0/exhibit-titlewall-copy.jpg" data-mid="144177296" border="0" src="https://freight.cargo.site/w/1000/i/457b09437acfa9cbea8db418aebe6ead4d30216920e651db25923454834440f0/exhibit-titlewall-copy.jpg" /> <img width="4000" height="2579" width_o="4000" height_o="2579" data-src="https://freight.cargo.site/t/original/i/41d10bdfda727a4417096ad70b28061a317ba1087c54233bf3644a8dd009f2d5/exhibit-titlewall-copy.jpg" data-mid="144189797" border="0" src="https://freight.cargo.site/w/1000/i/41d10bdfda727a4417096ad70b28061a317ba1087c54233bf3644a8dd009f2d5/exhibit-titlewall-copy.jpg" /> <img width="4000" height="2579" width_o="4000" height_o="2579" data-src="https://freight.cargo.site/t/original/i/d7d8fad0d56df3658c7a4387133e582ed639c238c1b838db8837d67262622c4c/22.jpg" data-mid="144580372" border="0" src="https://freight.cargo.site/w/1000/i/d7d8fad0d56df3658c7a4387133e582ed639c238c1b838db8837d67262622c4c/22.jpg" /> <img width="6000" height="6000" width_o="6000" height_o="6000" data-src="https://freight.cargo.site/t/original/i/08770eba29cbacc46bb521430c9149dd8a8edf7a2dd58533c92bb67c472c6139/Gradshow_Ins-01.png" data-mid="144580117" border="0" src="https://freight.cargo.site/w/1000/i/08770eba29cbacc46bb521430c9149dd8a8edf7a2dd58533c92bb67c472c6139/Gradshow_Ins-01.png" /> https://guozengqi.com/Social-Media-Post-Selectio-copy Thu, 12 Feb 2026 12:08:16 +0000 ZengqiGuo https://guozengqi.com/Social-Media-Post-Selectio-copy DIGITAL MARKETINGDesigned Instagram content for a premium outdoor brand, translating craftsmanship-driven brand identity into elevated, scroll-friendly social layouts. Design at Neoscape.Inc ︎ Walpole Outdoors https://guozengqi.com/Once-Upon-A-Time-1 Tue, 12 Apr 2022 00:15:53 +0000 ZengqiGuo https://guozengqi.com/Once-Upon-A-Time-1 PUBLICATION DESIGN Once Upon A Time is a documentation of a trip to the Chihuahuan Desert and a specimen poster collection of four experimental typefaces inspired by this desert trip. The Desert environment is alien to most people, so this publication is dedicated to bringing familiarity to unfamiliarity while using the novel perspective to make a narrative in-between reality and illusionary unreality by using experimental typefaces to change the legibility. Collaborator: Sabrina Ji (MFA, GD, 2022) Photography: Zeyuan Ren (MFA, PHOTO, 2023) ︎&nbsp;Once Upon A Time <img width="8256" height="6192" width_o="8256" height_o="6192" data-src="https://freight.cargo.site/t/original/i/93800a3eb55e3a080c071505aa3347c1abb3d100bc562ff099461d06cabed875/csp5.jpg" data-mid="139382997" border="0" src="https://freight.cargo.site/w/1000/i/93800a3eb55e3a080c071505aa3347c1abb3d100bc562ff099461d06cabed875/csp5.jpg" /> <img width="8256" height="6192" width_o="8256" height_o="6192" data-src="https://freight.cargo.site/t/original/i/bee48fb050c2e3aefa98710b68828c2596d99a4b4f5b0093a0a3227cd45c9055/csp6.jpg" data-mid="139383469" border="0" src="https://freight.cargo.site/w/1000/i/bee48fb050c2e3aefa98710b68828c2596d99a4b4f5b0093a0a3227cd45c9055/csp6.jpg" /> <img width="8256" height="6192" width_o="8256" height_o="6192" data-src="https://freight.cargo.site/t/original/i/8e4aea45bf25431dda0789813290c9c9886d39d77105018c09d6c41f9a048960/csp7.jpg" data-mid="139383471" border="0" src="https://freight.cargo.site/w/1000/i/8e4aea45bf25431dda0789813290c9c9886d39d77105018c09d6c41f9a048960/csp7.jpg" /> <img width="8256" height="6192" width_o="8256" height_o="6192" data-src="https://freight.cargo.site/t/original/i/d6270fa75b7eeb8f124615ad2d2529660c4e4ba96ed8638f5f98fc34d61322f6/csp8.jpg" data-mid="139383473" border="0" src="https://freight.cargo.site/w/1000/i/d6270fa75b7eeb8f124615ad2d2529660c4e4ba96ed8638f5f98fc34d61322f6/csp8.jpg" /> <img width="8256" height="6192" width_o="8256" height_o="6192" data-src="https://freight.cargo.site/t/original/i/a4d50be9721c4f25a82279dfad2c2bc5d3f3c4fd187d7fce90537689d4109b05/csp9.jpg" data-mid="139383474" border="0" src="https://freight.cargo.site/w/1000/i/a4d50be9721c4f25a82279dfad2c2bc5d3f3c4fd187d7fce90537689d4109b05/csp9.jpg" /> <img width="8256" height="6192" width_o="8256" height_o="6192" data-src="https://freight.cargo.site/t/original/i/f1fe5920b20957c85559d0131d94466bceab794f8284b6cc4cdfd1be170c6795/csp1.jpg" data-mid="139382094" border="0" src="https://freight.cargo.site/w/1000/i/f1fe5920b20957c85559d0131d94466bceab794f8284b6cc4cdfd1be170c6795/csp1.jpg" /> <img width="8256" height="6192" width_o="8256" height_o="6192" data-src="https://freight.cargo.site/t/original/i/c573fab5718ca1c71eff3f803dd4985896b021fbffb4ca7719a9c69d567ce72e/csp4.jpg" data-mid="139382098" border="0" src="https://freight.cargo.site/w/1000/i/c573fab5718ca1c71eff3f803dd4985896b021fbffb4ca7719a9c69d567ce72e/csp4.jpg" /> <img width="8256" height="6192" width_o="8256" height_o="6192" data-src="https://freight.cargo.site/t/original/i/814d4046312a3ba2092b5665d5ebb0e167df5428269ec308c9426a13aafd8bee/csp10.jpg" data-mid="139383462" border="0" src="https://freight.cargo.site/w/1000/i/814d4046312a3ba2092b5665d5ebb0e167df5428269ec308c9426a13aafd8bee/csp10.jpg" /> <img width="8256" height="6192" width_o="8256" height_o="6192" data-src="https://freight.cargo.site/t/original/i/5003e3e2daa291438307fab0e8a992b701e6f978a43cfa8a5e39ecbcb6b16f09/csp2.jpg" data-mid="139382095" border="0" src="https://freight.cargo.site/w/1000/i/5003e3e2daa291438307fab0e8a992b701e6f978a43cfa8a5e39ecbcb6b16f09/csp2.jpg" /> <img width="8256" height="6192" width_o="8256" height_o="6192" data-src="https://freight.cargo.site/t/original/i/8506029b38a496418bf05a3c8e915316330fecb43a354f3760a9f815a3a6461c/csp3.jpg" data-mid="139382097" border="0" src="https://freight.cargo.site/w/1000/i/8506029b38a496418bf05a3c8e915316330fecb43a354f3760a9f815a3a6461c/csp3.jpg" />